Financial independence for women, as the organization sees it, goes beyond education at the community-level. Our mission is to help disadvantaged women in establishing personal bank accounts and acquiring Aadhar Cards (Government issued Identity Cards) which will seal any crevices in financial security. Women, therefore, will be able to exercise their rights in their daily life and make healthier choices for their children and families. This milieu created by our empowerment mechanism will create equal opportunity for a girl child when it comes to education and nutrition. As quality of life for the socially disadvantaged women improves, both physically and mentally, they will become increasingly receptive to recognize the necessity of personal hygiene, importance of sanitary pads, awareness/prevention/treatments of UTIs (Urinary Tract Infections), preventative mammogram screens, etc.
while supporting other family members to engage in these protective health behaviors. Tangible benefits notwithstanding, we suspect that our initiative will yield intangible returns through women’s confidence and self-respect, giving them an unprecedented, central sense of partnership in decisional capacities within families and societies. Thus, they will be able to lead a life of dignity, receive a fair chance for a happier life, and most critically, be harbingers of prosperity for the next generation.
Ajay Shrivastav - founder of Gingerblu - seeks to realize his plans for the future of the company via a collaboration with Fempowerment Foundation- as a strategy to reach target communities who are anticipated to benefit significantly through educational/training interventions as empowerment drivers. Using the skill-intensive platform of Gingerblu as an opportunity of real-time utility for Fempowerment’s interventional packages, the two organizations aim to harness their respective niches to triangulate outcomes to address inequities for women.